New Delhi: BigTrunk
Communications, an integrated digital marketing agency known for driving brand
transformations across industries, has been awarded the digital marketing
mandate for Soframycin, one of India’s most trusted antiseptic cream brands
from the Encube Ethicals portfolio.
With this collaboration, Soframycin makes
its debut into the digital space, aiming to amplify its presence across India
through compelling social media narratives and data-led campaigns.
BigTrunk
will lead the brand’s digital strategy and execution, with a focus on
connecting Soframycin’s legacy of trust with today’s health-conscious and
digitally engaged audience.
Soframycin
has been a household name for generations, widely recognized for its efficacy
in treating cuts, burns, and wounds. Backed by the scientific rigor and
pharmaceutical expertise of Encube Ethicals, a pharmaceutical powerhouse since
1998, the brand benefits from the expertise of over 1,400 professionals,
including more than 200 R&D specialists and a robust team of quality
experts.
With a presence in over 50 countries, Encube’s commitment to
excellence in topical formulations adds deep credibility to Soframycin’s
legacy. Now, as the brand enters the digital space, BigTrunk Communications
will lead the charge in reimagining Soframycin’s story—creating modern,
relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter
of growth, embracing digital media is not just a strategy but a necessity. We
wanted a partner who could translate our scientific credibility into engaging,
relatable content for today’s audience,” said Ajay
Rawal, Vice President – Marketing, Soframycin. “BigTrunk’s deep understanding of healthcare communications and digital
behavior makes them the ideal partner to build meaningful narratives around
wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a
legacy deeply rooted in care and science,” added Bharat Subramaniam, Founder & Managing Director of
BigTrunk Communications.
“We’re excited to take on this responsibility of guiding a heritage brand into
the digital world. Our focus will be on creating contextual storytelling and
purpose-driven campaigns that bring Soframycin closer to Indian families, both
old and new.
